December 2019, Riyadh
MDL Beast Festival was the first EDM music festival of its kind to launch in Saudi Arabia. MDL Beast featured over 90 international and local DJs and attracted over 500,000 people both local and international.
Beyond’s role: To set up a Project Management Office (PMO) to oversee all vendors under the main contractor and ensure their timely delivery and their quality all the way to the launch date. Beyond was not involved in the operation of the festival but offered support on the ground when needed.